Growing norms and transforming cultures to create healthier, safer communities.
The Science of the
Positive & Positive Community Norms
The Montana Institute helps communities and organizations apply the Positive Community Norms approach to prevention, manage change and foster transformation, and grow healthy norms and positive protective factors.
Register NOW
for the 2024
Montana Summer Institute
The Onsite Institute will be held July16-19, 2023 at the Big Sky Resort in Big Sky, Montana.
The Online Institute will be livestreamed and available to watch on your own schedule.
PCN Success Story: Deer River, Minnesota
Change people's perceptions and you will change their behaviors: that is the magic of Positive Community Norms.
We've tried to capture some of that magic in this short video about the community of Deer River, Minnesota. Deer River was selected for the project because of its higher-than-average rates of youth drinking; the changes they achieved in just five short years are nothing short of astounding.
At the start of the project, most students thought their peers drank far more than they actually did. As the Deer River team closed this misperception gap, rates of youth drinking dropped. By the end of the five-year project, they measured a 50% reduction in monthly youth alcohol consumption. In this video, you get a chance to hear from the local changemakers who helped youth see themselves -- and each other -- with clearer eyes.
